Gerd Leonhard Media Futurist

Music Like Water: why, what, when and how (Gerd Leonhard Presentation at A2N Berlin)

Tue, 24 Nov 2009 21:12:19 +0000

This was one of my best presentations on the topic of the music flat rate - the PDF and more details are here. From the intro on the A2N Berlin site: Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks. Attempts at making ISPs and telecoms reponsible for solving the business model problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music ecosystem can unfold..."

The Future of Social Media (Gerd Leonhard at PICNIC 2009)

Tue, 03 Nov 2009 16:27:28 +0000

My talk on the next 5 years in Social Media: the world is becoming a social OS, why conversation is the only way forward, the extreme Reputation Economy, social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See http://www.mediafuturist.com/2009/09/the-next-5-years-in-social-media-picnic-09.html

Gerd Leonhard Interview with FreedomLab Amsterdam

Mon, 14 Sep 2009 08:26:20 +0000

This is an edited video from a conversation I had with the great team at http://www.freedomlab.org/ in July 2009. Topics: the economics of the media industry and why they don't work anymore, why and how the Internet is challenging most of our assumptions, why media companies are not thinking like engineers and have issues with total liquidity, the issue of extracting value vs adding value. Egosystem vs Ecosystem.

Penny for your Thoughts: Gerd Leonhard: Challenge your assumptions

Sat, 05 Sep 2009 07:19:13 +0000

Produced by Freedom Lab in Amsterdam (see http://tinyurl.com/dxcxu8) this is nice video that juxtaposes some sound bytes from an interview with me with some cool graphics, ticker-text animations, and illustrations. Topics: mostly about media and the future of content. Distribution is no longer a business for media companies. Why Open Licensing is so important. The move from selling copies to selling access - how will that be monetized? How will content be curated, recommended and then... monetized by the Creators? See more details at http://www.mediafuturist.com/content_20/

Music 2.0: The Future the Music Industry explained by Gerd Leonhard

Tue, 30 Jun 2009 18:31:20 +0000

This is a summary of where things are going for the music industry: from selling copies to selling access, from control to openness, the flat rate for digital music, free / freemium / feels like free, social networking & music, mobile music etc. More at www.musiclikewater.com, free books and PDFs at Payingwithattention.com

Enjoy! And if like this video please follow me at www.twitter.com/gleonhard

Music 2.0 - The Future of the Music Industry in less than 3 minutes

Tue, 30 Jun 2009 11:51:00 +0000

What in the world is Music 2.0? Futurist Gerd Leonhard's slideshow presents the concepts behind an open, networked, interdependent, mobile-centric, web-native music industry.

More on Gerd's blog (includes the PDF) www.mediafuturist.com/2009/06/new-video-music-20-in-90-se... and check out the free book at www.music20thebook.com More free content at www.payingwithattention.com

The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard @ eComm 2009)

Sat, 06 Jun 2009 14:24:39 +0000

Futurist Gerd Leonhard's presentation on the Future of Content & Telecom at the eComm Conference in San Francisco (link incl. PDF of slides, too). Topics: Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly)..."

Broadband Culture & The Future of Broadcasting

Fri, 22 May 2009 17:07:38 +0000

Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the 'digital natives' will run the show, and they expect Radio & TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also unprecedented opportunities - this video discusses the key trends and future scenarios. More at www.mediafuturist.com

The Future of Content & Creativity: Gerd Leonhard at RSA London April 8 2009

Thu, 07 May 2009 08:42:16 +0000

This is a video of my speech I held at the RSA as part of an event on April 8 2009, entitled "New Media Futures: what next for content and creativity" Topics: The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? More details: RSA http://tinyurl.com/cxfxq4 (includes Audio Download) Slideshare PDF http://tinyurl.com/c6hw7f More details on my blog http://tinyurl.com/dawous Sorry that the lighting is not so good on this video ;(

Mobile Content Futures: Gerd Leonhard at Mobile Monday Amsterdam

Fri, 03 Apr 2009 19:42:14 +0000

Download Mobile Content Future Gerd Leonhard Momo Amsterdam Public 15 MB PDF

Event details here. Twitter back-channel here.

Some predictions: the next 18 months
• Twitter will reach 50 Million + Users • Facebook will become the default social utility - and the biggest global Content Broadcaster • Google will double it’s Advertising revenues • The RIAA and the IFPI will run out of cash • Telecoms will get flat-rate content licenses • Skype will re-emerge as content player

Mobile Content Futures & Broadband Culture - A narrated slideshow by Futurist Gerd Leonhard

Thu, 02 Apr 2009 17:45:02 +0000

Topics: A drastically different Broadband Culture is imminent - total mobility, always-on, low-cost Internet access, constant peering and pervasive social media, rivers of news and oceans of content. Developing nations will go straight to digital content-access, straight to mobile EVERYTHING and straight to next generation advertising and marketing. Control, Domination and Push / Monolog is out; Openness, Collaboration and Conversation is in. From EGOsystem to ECOsystem.

Gerd describes the New Data / Content / Advertising Economy, and where things are going in the Content Industries. More at http://www.mediafuturist.com Follow Gerd at www.twitter.com/gleonhard

The 21st Century Telecom & Content Economy

Fri, 27 Mar 2009 15:58:49 +0000

The traditional Telecom vs Content debate is over. Content needs Telcos need Content - radical user empowerment has led to a situation where NEITHER will generate enough revenues in the future unless new business models can be jointly created. It's a question of mutual interest not who wins and who loses. Welcome to the 21st century content economy!

More at my blog http://tinyurl.com/cuaca4 or at http://www.slideshare.net/gleonhard or at http://www.twitter.com/gleonhard

The End of Control & The Future of Content: Gerd Leonhard Authors@Google

Wed, 18 Mar 2009 17:33:39 +0000

The End of Control & The Future of Content:
The tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called intellectual property thrive and prosper in an environment that seems to continuously and progressively remove control from the creators/owners/providers of content, and hands it over to the people formerly known as consumers (aka the users), effectively making them more powerful every single day?

But the reality is that every click inadvertently makes another case for the consumers ever-increasing rise in importance. Within all the conversations I have had about things like commercial content versus shared content, about the read-only or the read-write web, and about copyright versus Fair Use, the crucial question always seems to boil down to WHERE IS THE CONTROL HERE, i.e., questions such as Who will control this new media universe and How much control do I need to run a revenue-generating business?

http://www.endofcontrol.com
This even occurred on March 2, 2009

The Future of Music & Media: Gerd Leonhard at Plugg 2009

Mon, 16 Mar 2009 16:07:52 +0000

Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. Details at http://tinyurl.com/d9ew4a

Plugg 2009 was a great event - lots of great speakers and conversations; one of the best conferences I've been to in the past 9 months. Here is the PDF with my presentation; this deck actually includes some slides that I was not able to actually show due to timing constraints: Future of Media Gerd Leonhard @ Plugg 2009 PDF 15MB

You can use #plugg to find twitter updates on Plugg (btw I'm @gleonhard). If you liked my talk at Plugg, please feel free to connect with me: *but be sure to mention the Plugg connection. Thanks. Check out another ~30 slideshare decks here, videos are here (Blip.tv - download to iPod, too). If that's not enough to keep you busy for a while... here is more Free Content from me;)

The Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 3

Sat, 21 Feb 2009 00:44:51 +0000

PART 3: In November 2008, I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. There are 3 parts to this video. The PDF is here. More details at my blog.

The Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 2

Fri, 20 Feb 2009 21:03:39 +0000

Part 2 It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;) I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. There are 3 parts to this video. The PDF is here. More details at my blog.

The Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 1

Fri, 20 Feb 2009 17:36:16 +0000

It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;) I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. There are 3 parts to this video. The PDF is here. More details at my blog.

Gerd Leonhard's Ocean of Information

Mon, 16 Feb 2009 14:15:46 +0000

This short video shows how I look at Twitter, Newsfeeds and the Friendfeed 'River' on one of my 3 screens, for most of the day. Juggling this ocean takes some practice... but I am getting there. More details at www.mediafuturist.com

Compensation not Control - the Future of Music! Gerd Leonhard's Keynote at MidemNet 2009

Thu, 12 Feb 2009 14:21:36 +0000

This is the official video of my presentation and speech at the annual MidemNet event in Cannes / France, on January 17, 2009. The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate - music like water - would work. See my blog for more details and the PDF of this presentation. The MidemNet blog is here

My free book, Music 2.0, is here, btw.

A new cultural economy: Gerd Leonhard, Futurist, at Ars Electronica 2008

Tue, 09 Dec 2008 16:53:08 +0000

Futurist Gerd Leonhard on the Future of Copyright, Content, Artists & Fans, Part of the 2008 Ars Electronica Symposium Details here: http://www.mediafuturist.com/2008/09/a-new-cultural.html and here: http://www.mediafuturist.com/2008/11/crowd-sourced-v.html

Futuretalks: Interview with Futurist Gerd Leonhard

Tue, 09 Dec 2008 14:58:26 +0000

From IT/Media Conversations : http://tinyurl.com/5w6l8f Auguts 2007 50 minutes

On The Future of Media: Gerd Leonhard expands on the key topics introduced in his first book "The Future of Music" while escalating the debate out of the music realm and into media at large. He addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow ( i.e., distribution) are no longer available.

Interviewed by Ralph Simon

Rivers of Information: how to use Friendfeed, Twitter, RSS

Mon, 08 Dec 2008 16:45:35 +0000

A short video by Futurist Gerd Leonhard, showing how he uses Friendfeed, Twitter, RSS etc to stay tuned to all the information coming through his large network of contacts, friends and 'friends'... Juggling 2.0! More at www.mediafuturist.com *** Don't forget to escape sometimes, though!

Futurist Gerd Leonhard on Music Industry 2008: NO DRM

Mon, 08 Dec 2008 16:26:26 +0000

It took the record labels only 10 years to give people what they want: unprotected digital music. All 4 majors are now moving forward with MP3s, and DRM IS TOAST. The video dissects some of the underlying issues, and talks about what's up in 2008.

A new world for content creators: Artists & Audiences in a connected world (Part 7)

Fri, 28 Nov 2008 18:44:54 +0000

Part 7 (final) of an edited version of my presentation for the Scottish Arts Council in Edinburgh, October 22, 2008 This event, Partnerships 2.0, set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships.

This part is on how content creators can take advantage of the new ecosystem.